The “Virtue Aisle” -Consumer-driven change for the packaging industry

We're all becoming increasingly aware of the devastating impact mankind is having on the fragile ecosystem we share.  While pressure groups and political parties are beginning to wake up and slowly enact legislation to control our wasteful ways, the question remains: Is it too late to reverse the damage we're causing, in part due to use of plastic packaging with a lifespan and capacity to do harm for centuries to come? Waste management is a complex subject, with a tension between what is right, and what is convenient.  The explosion of consumerism, online retailing (with associated packaging and delivery), vested interests from packaging manufacturers, and global supply chains are all conspiring to  negatively affect our chances of improving the situation. However, rapid change is possible, when driven from the end consumer upwards. One simple way that our supermarkets might make a positive change is to identify those brands known to do more than their competitors to recycle, source products closer to their point of...
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